|Happy B-Day AW|
Central European creative studio Tomcateden created Andy Warhol exhibition campaign. The well-known Warhol portraits full of furious colours were replaced by a portrait of a familiar-unfamiliar boy - “little Andy” - with covered eyes. What his look says was not as important as the fact that the upcoming exhibition would uncover his little known self. A small, black and white Andy who, over the past three months, had acquired a much wider meaning and had become an unmistakable icon of the exhibition. A synergy between electronic and printed media was further supported by MTV (Music Television) which broadcast a 20-second spot full of silence.