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Central European creative studio Tomcateden created Andy Warhol exhibition campaign. The well-known War­hol portraits full of furious colours were replaced by a portrait of a familiar-unfamiliar boy - “little Andy” - with covered eyes. What his look says was not as important as the fact that the upcoming exhibition would uncover his little known self. A small, black and white Andy who, over the past three months, had acquired a much wider meaning and had become an unmistakable icon of the exhibition. A synergy between electronic and printed media was further sup­ported by MTV (Music Television) which broadcast a 20-second spot full of silence.
“Andy is still alive!”Tomcateden created an unique Andy Warhol exhibition campaign. There were many who nearly believed the little myth. There were even more people who just wanted to say a symbolic ‘Happy birthday’ to Andy. Elton John was the first to do so. The idea of “Andy spirit” was conceived. Its goal was to join as many people and organisations into a congratulatory team who would personally express their original ‘Congratulations’ for his symbolic birthday. Redesign of the foyer installation of hundreds of boxes, the launch of a design shop selling accessories and souvenirs to remind visitors of their spiritual experience at the event.